New Bonneville Performance website

Bonneville Performance is pleased to announce the launch of a new website designed to enhance the user experience and mobile availability for Triumph Bonneville owners and enthusiasts who are seeking the very best in high performance Triumph Bonneville products and services. The site will also serve to keep Triumph factory-sponsored AMA Pro Flat Track racing enthusiasts up to date more effectively during race season.


The new website was designed by Randal Birkey, Managing Director of STA Digital, a digital strategy firm located in Chicago.


Photo of Randal Birkey by Doug McGoldrick – DougPhoto.com

Randal is a Triumph Bonneville owner who discovered Bonneville Performance in 2011 at the Progressive International Motorcycle show in Chicago, where a Bonneville Performance Street Tracker was on display. He followed Bonneville Performance online until 2013 when he became a customer by purchasing and installing the Bonneville Performance Mikuni Carb Kit on his personal 2008 Triumph Bonneville.

His positive customer experience due to the helpful and experienced support of BP’s owner, Bill Gately sparked Randal’s deeper interest in the history and racing connections of the business. In subsequent communications Bill invited Randal to join him and the Bonneville Performance racing team at many of the 2013 AMA Pro Flat Track race events. At the Indy Mile and Springfield Mile events Randal worked in the pit area with the entire team, learned more about the Gately family’s historical connections to Triumph and their deep experience and knowledge of flat track racing.


BP Street Tracker at Progressive International Motorcycle Show

Site Features

Out of this great customer experience and subsequent friendship, the new Bonneville Performance website was born. With the new website, Bonneville Performance customers and supporters can follow the Bonneville Performance News Blog, and link to the Bonneville Performance Facebook page.

The new site provides a full featured online shopping cart experience for Bonneville Performance high performance products, kits and accessories. You can even buy a Street Tracker online for $26,500!


Indy Mile photo by Randal Birkey


Flat Track Racing News

During race season, the site will be continually updated with AMA Pro Flat Track Racing news, new Bonneville Performance products and general Triumph Bonneville history and high performance information.